EasySend vs. Feathery: At-a-Glance Comparison
Deep Dive: Capabilities in Conditional Data Intake
1. Logic & Rule Building
- EasySend enables both visibility (show/hide) and editable state control via a robust “conditions” model. You can define logic expressions using selectors, operators, and values—combined with formula-based, simple, or custom-coded conditions
- Feathery offers a visual rule builder to conditionally navigate between steps, show or hide elements, and enforce custom field validations. Additionally, it supports JavaScript rule building for deeper, code-level logic — perfect for embedded or highly customized workflows
Winner for logic depth?
Feathery excels for expressive form logic and fine-grained control. EasySend handles powerful rules too, but within broader journey contexts.
2. Workflow Orchestration & Multi-Step Flows
- EasySend supports complete multi-step digital journeys (they call them "digital journeys"), where logic can route users based on responses, manage multi-party flows, enforce validations, collect e-signatures, and integrate directly into CRMs or core systems
- Feathery enables multi-step form flows where step-to-step navigation is condition-based. It’s ideal for guided form experiences embedded in products, with strong form logic—but doesn’t claim to manage entire downstream processes
Best for end-to-end workflows?
EasySend leads—designed to manage full journeys across parties and systems, beyond just data capture.
3. System Integration & Orchestration
- EasySend provides deep, two-way CRM and core system connectivity (like Salesforce). Data flows in real time, with audit trails and workflow orchestration embedded into the journey builder
- Feathery supports API connectors and dynamic pre-filling from systems like Salesforce or HubSpot; it’s strong at embedding into digital products
Stronger for enterprise integrations?
EasySend wins due to its deeper and more mission-critical workflow integration capabilities.
4. AI & Analytics
- EasySend applies AI to create digital journeys, convert PDFs to dynamic logic-based flows, and implement validations automatically. It emphasizes smart, adaptive interactions grounded in compliance-centric workflows
- Feathery provides an AI form builder (beta), along with rich analytics, A/B testing, and behavior tracking to optimize completion rates and form engagement
Best for form optimization?
Feathery stands out with analytics and AI-form-building features. EasySend is more about journey creation and automation.
Use Case Scenarios
When EasySend shines:
- Complex, regulated workflows—like KYC/AML onboarding, FNOL claims, or investor onboarding.
- Multi-party, multi-step digital journeys with logic, eSign, real-time validation.
CRM/core system integration with audit and compliance guardrails.
When Feathery shines:
- Form-first, embedded product experiences with conditional logic and strong analytics.
- Teams needing developer-level control over form behavior, validations, and UI.
- UX-heavy data capture flows where behavioral insights and A/B testing matter.
Final Verdict
- Choose EasySend when you need end-to-end digital journeys—logically adaptive, integrated, enterprise-grade, and compliance-secure. It’s built for complex workflows that go beyond data capture.
- Choose Feathery when your focus is on form-driven experiences—deep conditional logic, analytics, AI form features, and embedding forms into applications.
Each platform excels in its domain:
- Feathery for advanced form logic and product-grade form experiences.
- EasySend for operational workflow orchestration at scale in regulated environments.
Gitit Greenberg
Chief Operating Officer
Forget forms. Create digital customer journeys.
Build AI-powered journeys for onboarding, claims, and service—no code required.
